How it works

We want to make it easy to live carbon neutral.
This is how we get it done.

Calculating your carbon footprint

Your carbon footprint is the total carbon impact of everything you eat, wear, consume or use in your day to day lifestyle. It's always been there, in everything you do, you've just never seen it before!

Minimum shows you your carbon footprint in real-time, by automatically tracking your spending and by calculating the carbon footprint of all your activities using a range of datasets and algorithms.

Getting you onboard:

  • Survey

  • 30 seconds
    A four question survey covering diet, commute, electricity and heating.

  • Connect Bank

  • 30 seconds
    Connect your bank account using Open Banking.

What we do in the background:
the rocket science

Categorise

Track and categorise your data automatically, e.g.
- Food
- Travel
- Purchases

Detail

Add detail to each transaction using your onboarding survey & any further information you would like to give us, e.g.
- A picture of your supermarket receipt

Calculate

Use a range of data sets to calculate the greenhouse emissions that came from the production, use and end-of-life of that product or service

Present

Add up the carbon footprint of all your transactions and...

Voila... your ongoing carbon footprint is calculated!

Neutralising your carbon footprint

Minimum allows you to neutralise the unavoidable elements of your carbon footprint with automated contributions into a portfolio of the most effective projects around the world.

Prevention Projects

What are they?

Projects that help to stop greenhouse gases from entering the atmosphere.

Why do we need them?

Prevention has to come first. These projects are the most effective way to stop new C02 being emitted into the atmosphere.

Current projects

Solar PowerWind EnergyProtecting Rainforest

Coming soon...

Domestic Biogas

Removal Projects

What are they?

Projects that help to remove existing greenhouse gases from the atmosphere.

Why do we need them?

Even with zero new emissions, climate change would continue due to existing greenhouse gases. We must proactively remove emissions from the atmosphere.

Current projects

Community Reforestation

Coming Soon...

Soil as a natural CO2 sink

We're ruthless in only choosing the most effective projects

We are downright obsessive when it comes to picking our projects, the stakes are too high not to be. We only partner with the projects that can prove that they are some of the most effective in the world.

Verifiable
We only support projects that we trust. They are all independently verified and can be spot visited at any time. We will also share all the details with you to be as transparent as possible.
We only support projects that we trust. They are all independently verified and can be spot visited at any time. We will also share all the details with you to be as transparent as possible.
Quantifiable Impact
Our projects only claim the kgs of CO2 reduced where the impact has been quantified. The ongoing measurements and observations have to provide sufficient evidence that the quantity benefits being claimed are real.
Our projects only claim the kgs of CO2 reduced where the impact has been quantified. The ongoing measurements and observations have to provide sufficient evidence that the quantity benefits being claimed are real.
Additional
Our funding has to be the reason for less CO2 in the atmosphere. Without our funding there would be more CO2 warming the planet and therefore our offsets are additional.
Our funding has to be the reason for less CO2 in the atmosphere. Without our funding there would be more CO2 warming the planet and therefore our offsets are additional.
Sustainable
All our projects have to be underpinned by a sound economic model. This often involves the locals investing to endure changes won't be reversed. We will only claim benefits that we can ensure are sustained.
All our projects have to be underpinned by a sound economic model. This often involves the locals investing to ensure changes won't be reversed. We will only claim benefits that we can ensure are sustained.

Making climate action effortless

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