The climate crisis is the biggest existential threat our planet has ever faced. Its effects are already proving devastating for species, entire habitats and human lives. It’s clear that drastic action is needed to prevent catastrophic consequences, but governments and corporations are systematically failing to address the problem.
While we continue to push governments and corporates to do more, the planet also desperately needs individual action. The good news is that individual engagement with environmental issues has rocketed over the past 18 months – the Google data speaks for itself! This isn’t trivial, it’s hugely significant, because the collective power of individual change is more powerful than any government or corporation. Right now, if only the world’s wealthiest 3%started offsetting their personal emissions, it would have an environmental impact equivalent to turning every single vehicle on the planet electric.
Effective climate action is hard – we built Minimum to make it easy
Being carbon neutral is the single most impactful thing an individual can do to help save our planet. But we know it’s hard to do. That’s why we made Minimum: to enable you to be carbon neutral automatically, by neutralising your carbon impact as it’s created. This is how it works:
Step 1: Track your footprint in real-time, and learn where to reduce emissions!
How can you reduce what you can’t measure? Minimum lifts the lid on your emissions. By linking spending data to personal emissions, we can show you your footprint as its created! We’ll give you personalised coaching on how you can reduce emissions based on your lifestyle – and you can track the improvements!
Step 2: Take that carbon footprint to zero!
Unfortunately, not all emissions can be avoided. But tracking your emissions in real-time means Minimum can automatically neutralise whatever emissions you can’t avoid with select investments into highly effective, sustainable projects.
We do not compromise on quality of offsets!
Let’s be clear: offsetting is a science, not an art.Choosing the right projects is essential – in fact you can often increase your impact by 100x just by supporting the very best. We are ruthlessly data-driven in selecting only the most effective projects, and will only partner with them when we can prove and quantify their positive impact on both the environment and local communities.
Project Zero (our grand vision!)
Project Zero is our mission to create a world where living carbon neutral is so easy, and so accessible, that it becomes the new normal for everyone, forever. Using our super high quality projects, going carbon neutral costs only about £5.50 per week for the average UK adult – that’s the price of just 2 cups of coffee! If everyone were to do this, the positive environmental impact would be extraordinary.
If you have any views at all about what we’re building –big, small, positive, or negative– I would absolutely love to hear from you. Please do drop me an email on firstname.lastname@example.org, or let’s jump on the phone / whatsapp!
Freddie (a co-founder of Minimum)