The single greatest thing you can do to save the world is be carbon neutral. Minimum makes that effortless.
Being carbon neutral is the single most impactful thing an individual can do to help save the planet, but we know it's not easy to achieve. That's why we started Minimum: an app that makes it effortless to live a carbon neutral life.
We start by showing your carbon footprint, and what's causing it. We then give you personalised coaching on how you could reduce your carbon emissions based on your particular lifestyle, and track your improvements. Finally, we allow you to automatically offset all the emissions that you haven't been able to avoid, by investing your money into the best offsetting projects around the world, normally for the price of about two cups of coffee a week.
To create a world where living carbon neutral is so easy, and so accessible that it becomes the new normal for everyone, forever.
"Our goal is to turn the tide on the climate crisis, and while it's a daunting task we're full of hope. The stakes have never been higher, but neither has awareness or willingness to engage. We see a world full of people that want to reverse climate change and are desperate to play their part.
That collective energy has the potential to save the world. But as individuals we know that the challenge can seem overwhelming. We're building Minimum to make things easier, and to empower you to make the difference. We want to help unlock that potential so you can help save the world."