The plug-and-play sustainability solution.
Make your products carbon neutral with one snippet of code.
Plug-and-play sustainability for businesses.
Minimum lets any business start the journey to net-zero, in minutes.
we are backed by
Carbon neutral with one snippet of code.
With a single API call we calculate the carbon footprint of your products (or pretty much anything!), and automatically neutralise the impact through market-leading carbon removal projects.
We are currently working on a no-code version of Minimum!
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Be done in minutes. It’s easy!

You decide what you want to neutralise.
Embed Minimum’s API on your website, or use our no-code tool.
We’ll take it from there! We ensure your funds reach the best offsetting projects around the world.

Give your customers control over their carbon footprint

Integrate carbon information on every product with one API, and let customers offset purchases at the point of checkout.

Build your own integrations with our simple API, or just use our plug-and-play front-end components.

How does it work?
Use the Minimum API to provide your customers with insights about your product’s carbon information.
Give your customers the opportunity to make a difference by embedding offsetting options in your checkout.

Generate content to boost your brand

Get amazingly detailed insights

Knowledge is power. Become a leader in environmental brand-awareness by breaking the environmental impact of your products down into real numbers. Use these insights to find high-impact opportunities for emissions reduction and plan your net-zero strategy.

Access market leading offsetting projects
Our projects use cutting-edge techniques to maximise your impact and provide full transparency to your customers.
Solar Power Plant 
in the Dominican Republic
Efficient Cook Stoves In Kenya
Wind Farm in Turkey
Community Reforestation in Nicaragua
Your project here?
We’re always looking for new initiatives to add to our roster. Send us an email via
Is Minimum for me and my company?
About Minimum
Minimum exists to integrate sustainability solutions into everyday life.

Sustainability is the most pressing challenge the world faces. Consumers, employees and investors are demanding action. Minimum provides businesses a way to act on sustainability by providing high-impact, low-friction ways to integrate sustainability into their customer experience.

Freddie Green

Co-founder, COO

Freddie leads our Science & Data team. Prior to Minimum, Freddie worked as an operations consultant at Newton where he specialised in using data to drive value for clients across industries. Freddie has a first-class Masters degree in Physics from the University of Oxford, where he specialised in Climate Science.

Freddie Evans

Co-founder, CEO

Freddie leads our Business Development team. Prior to Minimum, Freddie worked in Venture Capital at Augmentum. Before that, Freddie was a Strategy Consultant at the Boston Consulting Group (BCG), specialising in eCommerce for Retail, and at BCG Digital Ventures, focusing on sustainability projects.

Chris Winchurch

Co-founder, CPO / CTO

Chris leads our Product & Engineering team. Prior to Minimum, Chris was a Consultant at the Boston Consulting Group (BCG), specialising in data-heavy Consumer projects. Chris has a Masters in Electrical Engineering from Imperial College London, and dropped out of a Harvard MBA to co-found Minimum.

Minimum provides plug-and-play e-commerce sustainability solutions that are customer-centric, high-impact and low-friction.
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