With a single API call we calculate the carbon footprint of your products (or pretty much anything!), and automatically neutralise the impact through market-leading carbon removal projects.
Integrate carbon information on every product with a single API, and let your customers offset purchases at the point of checkout. Use our simple API to build your own eco-conscious integrations, or just grab our plug-and-play widgets, and you'll be ready to roll.
Knowledge is power. Become a leader in environmental brand-awareness by breaking the environmental impact of your products down into real numbers. Use these insights to find high-impact opportunities for emissions reduction and plan your net-zero strategy.
Let’s have a chatOur projects use cutting-edge techniques to maximise your impact and provide full transparency to your customers.
We’re always looking for new initiatives to add to our roster. Send us an email via info@minimum.eco
Sustainability is the most pressing challenge the world faces. Consumers, employees and investors are demanding action. Minimum provides businesses a way to act on sustainability by providing high-impact, low-friction ways to integrate sustainability into their customer experience.
Freddie Green leads our Science & Data team. Prior to Minimum, Freddie worked as an operations consultant at Newton where he specialised in using data to drive value for clients across industries. Freddie has a first-class Masters degree in Physics from the University of Oxford, where he specialised in Climate Science.
Freddie Evans leads our Business Development team. Prior to Minimum, Freddie worked in Venture Capital at Augmentum. Before that, Freddie was a Strategy Consultant at the Boston Consulting Group (BCG), specialising in eCommerce for Retail, and at BCG Digital Ventures, focusing on sustainability projects.
Chris Winchurch leads our Product & Engineering team. Prior to Minimum, Chris was a Consultant at the Boston Consulting Group (BCG), specialising in data-heavy Consumer projects. Chris has a Masters in Electrical Engineering from Imperial College London, and dropped out of a Harvard MBA to co-found Minimum.
