Integrate carbon information on every product with one API, and let customers offset purchases at the point of checkout.
Build your own integrations with our simple API, or just use our plug-and-play front-end components.
Knowledge is power. Become a leader in environmental brand-awareness by breaking the environmental impact of your products down into real numbers. Use these insights to find high-impact opportunities for emissions reduction and plan your net-zero strategy.
Sustainability is the most pressing challenge the world faces. Consumers, employees and investors are demanding action. Minimum provides businesses a way to act on sustainability by providing high-impact, low-friction ways to integrate sustainability into their customer experience.
Freddie leads our Science & Data team. Prior to Minimum, Freddie worked as an operations consultant at Newton where he specialised in using data to drive value for clients across industries. Freddie has a first-class Masters degree in Physics from the University of Oxford, where he specialised in Climate Science.
Freddie leads our Business Development team. Prior to Minimum, Freddie worked in Venture Capital at Augmentum. Before that, Freddie was a Strategy Consultant at the Boston Consulting Group (BCG), specialising in eCommerce for Retail, and at BCG Digital Ventures, focusing on sustainability projects.
Chris leads our Product & Engineering team. Prior to Minimum, Chris was a Consultant at the Boston Consulting Group (BCG), specialising in data-heavy Consumer projects. Chris has a Masters in Electrical Engineering from Imperial College London, and dropped out of a Harvard MBA to co-found Minimum.